Aikido dojo demographics

In relocating a dojo from the inner city to the suburbs, student demographics were examined over a few years around that period, it can give some interestg information for those opening a dojo or making plans for an exisiting one

Travel patterns

 

Inner city dojo

(n=34)

Surburban dojo(n=31)

Travel method

  Bus

  Train 

  Walk

  Car

  Bike /other

 

30%

25%

10%

30%

5%

 

16%

0%

6%

75%

3%

Travel time

  40-60

  25-40

  10-25

  <10

 

6%

39%

45%

10%

 

3%

32%

55%

10%

Home location of students
Based on membership of 2008, most members live within 5km radius of current location
Other clustering are 
a) within 10km of CBD
b) down ta highway corridor near the dojo
c) Highest percentage of graded members from within 5km of dojo and in 10km from city centre

(map of clustering - click to enlarge)


Member demographics

Age

Percentage

Income

Volenteerism

Comments

Aikikids

43%

Good in volume

Nil

growing market for students – represent a revenue stream but unlikely to lead to contributor to club infrastructure

Tweens

25%

Moderate

Low

the young and nimble on the mat, stay for short time as fanatics and then move

Thirties

18%

Good

Medium

have money, not necessarily time, most of the dojos workforce of instructors tends to come from here

Roaring forties+

10%

Low

High

late career, early returement tend to contribut most to club admin and are long term stayers in the club

Comments